Here’s a neat tool created by the MIT media lab. It makes creating little flash type animations simple enough that a literate person with no programming experience could do it, all the while learning the basic concepts of programming. Calling it “Logo 2009″ wouldn’t be far off.

Scratch is a new programming language that makes it easy to create your own interactive stories, animations, games, music, and art — and share your creations on the web.

Scratch is designed to help young people (ages 8 and up) develop 21st century learning skills. As they create and share Scratch projects, young people learn important mathematical and computational ideas, while also learning to think creatively, reason systematically, and work collaboratively.

Scratch website
Introduction to programming and Scratch (Harvard CS50 Lecture 2)